Full Color Logo: Wings + Gear
The ‘exclusion zone’ refers to the area around the logo which must remain free from other copy to ensure that the logo is not obscured. As the diagram indicates, the ‘exclusion zone’ is equal to that of the cap height of the ‘K’ in Kinetic.
The Kinetic full color logo uses browns and reds that are reminiscent of the full hearted beers and brews served at the Kinetic Brewery.
Pendulum Pewter Grey
R:199 G:199 B:168
C:24 M:16 Y:38 K:0
R:173 G:130 B:115
C:31 M:52 Y:55 K:6
R:107 G:74 B:56
C:42 M:69 Y:86 K:45
Rusted Gear Red
R:217 G:105 B:69
C:11 M:75 Y:88 K:1
Single Color Logo: black & white
The Kinetic single color logo should be used whenever the use of the full color logo would prove to be too difficult to see, or a when a limited color palette is available.
Other examples of the single color logo being displayed using the approved colors of the full color logo:
The secondary Kinetic logo should only be used when the logo is to be displayed at under 45 points. The secondary logo has thus been reduced to just the wings, gear and capital “K”, for better clarity.
Wholesale Logo & POS Artwork
The Kinetic Brewing logo is the most visible element of our identity. Because the logo is such a recognizable and valuable brand asset, it is vital that it is applied consistently wherever it appears.
Incorrect Logo Uses
DO NOT invert or change the colors
DO NOT invert or flip the logo
DO NOT skew or distort the logo
DO NOT add effects to the logo
DO NOT place text or imagery over the logo
DO NOT rearrange any of the design elements in the logo
For approval using our artwork or any questions please contact:
Kinetic Brewing Company
735 W. Lancaster Blvd.
Lancaster, CA 93534