Brand Guidelines

Full Color Logo: Wings + Gear

Kinetic full color logo

Exclusion Zone

The ‘exclusion zone’ refers to the area around the logo which must remain free from other copy to ensure that the logo is not obscured. As the diagram indicates, the ‘exclusion zone’ is equal to that of the cap height of the ‘K’ in Kinetic.

Kinetic logo spacing guide

Color Palette

The Kinetic full color logo uses browns and reds that are reminiscent of the full hearted beers and brews served at the Kinetic Brewery.

pewter grey

Pendulum Pewter Grey
PMS 453
R:199 G:199 B:168
C:24 M:16 Y:38 K:0

ignition tan

Ignition Tan
PMS 4725
R:173 G:130 B:115
C:31 M:52 Y:55 K:6

fusion brown

Fusion Brown
PMS 4705
R:107 G:74 B:56
C:42 M:69 Y:86 K:45

rusted red

Rusted Gear Red
PMS 7416
R:217 G:105 B:69
C:11 M:75 Y:88 K:1

Single Color Logo: black & white

The Kinetic single color logo should be used whenever the use of the full color logo would prove to be too difficult to see, or a when a limited color palette is available.

Color Variations

Other examples of the single color logo being displayed using the approved colors of the full color logo:

Secondary Logo

The secondary Kinetic logo should only be used when the logo is to be displayed at under 45 points. The secondary logo has thus been reduced to just the wings, gear and capital “K”, for better clarity.

Wholesale Logo & POS Artwork

The Kinetic Brewing logo is the most visible element of our identity. Because the logo is such a recognizable and valuable brand asset, it is vital that it is applied consistently wherever it appears.

Full Color Brewery Logo

Kinetic-FullColor-200

White Solid Brewery Logo

Kinetic-White-200

Brown Solid Brewery Logo

Kinetic-Brown-200px

Incorrect Logo Uses

DO NOT invert or change the colors

DO NOT invert or change the colors

DoNot2

DO NOT invert or flip the logo

DO NOT invert or flip the logo

DO NOT skew or distort the logo

DO NOT add effects to the logo

DO NOT add effects to the logo

DO NOT place text or imagery over the logo

DO NOT place text or imagery over the logo

DO NOT rearrange any of the design elements in the logo

DO NOT rearrange any of the design elements in the logo

For approval using our artwork or any questions please contact:

Steve Kinsey
info@kineticbrewing.com
661-942-2337

Kinetic Brewing Company
735 W. Lancaster Blvd.
Lancaster, CA 93534