Brand Guidelines

Full Color Logo: Wings + Gear

Exclusion Zone

The ‘exclusion zone’ refers to the area around the logo which must remain free from other copy to ensure that the logo is not obscured. As the diagram indicates, the ‘exclusion zone’ is equal to that of the cap height of the ‘K’ in Kinetic.

Color Palette

The Kinetic full color logo uses browns and reds that are reminiscent of the full hearted beers and brews served at the Kinetic Brewery.

Pendulum Pewter Grey
PMS 453
R:199 G:199 B:168
C:24 M:16 Y:38 K:0

Ignition Tan
PMS 4725
R:173 G:130 B:115
C:31 M:52 Y:55 K:6

Fusion Brown
PMS 4705
R:107 G:74 B:56
C:42 M:69 Y:86 K:45

Rusted Gear Red
PMS 7416
R:217 G:105 B:69
C:11 M:75 Y:88 K:1

Single Color Logo: black & white

The Kinetic single color logo should be used whenever the use of the full color logo would prove to be too difficult to see, or a when a limited color palette is available.

Color Variations

Other examples of the single color logo being displayed using the approved colors of the full color logo:

Secondary Logo

The secondary Kinetic logo should only be used when the logo is to be displayed at under 45 points. The secondary logo has thus been reduced to just the wings, gear and capital “K”, for better clarity.

Wholesale Logo & POS Artwork

The Kinetic Brewing logo is the most visible element of our identity. Because the logo is such a recognizable and valuable brand asset, it is vital that it is applied consistently wherever it appears.